Director of Product Marketing

Director of Product Marketing

Location: Sheffield

Full time, permanent

Salary: up to £110,000

Tes is an international provider of software-enabled services passionate about using technology to make life easier for schools and teachers. All products and services are built with teachers and schools needs at the core, ensuring they are innovative, trusted education solutions. 

Role overview:

Tes is a company that has evolved hugely, and so has the Marketing function. Tes is now beginning a new era that brings together many separate products, and delivers a level of value to schools that hasn’t been possible before. The Marketing function is right in the middle of this; building our brand, nurturing, engaging and acquiring new audiences, and supporting how customer prosper through retention.

As we enter this new era, we need a proven and senior marketing professional to lead and develop Product Marketing, with growth and revenue being front of mind. You will be an impressive, creative, and charismatic leader in marketing that can become the right hand to the CMO for global marketing operations, be a partner to sales leaders and devise the strategies and plans that ensure our marketing go-to-market and delivery is innovative, inspired, and impactful. You will back that up with a determination to hit revenue numbers and instil that same drive and passion in others across the team.

You will be someone that gains instant buy-in across C-suite leaders, and the wider business. You’ll be someone that can be the strategic partner for Events, Creative, Digital, and Comms to influence and support their overall direction of travel. You will be someone that takes ownership and ensures we build the best-in-class product marketing function that can enable our UK and international growth, support retention, and ultimately allow to offer maximum value to schools.

Key Responsibilities:

• Develop and deliver a global marketing strategy and plan to drive demand generation, revenue pipeline, brand awareness & customer marketing.
• Develop the team and structure with revenue budgets front of mind, in line with wider business objectives.
• Evolve our reporting and insights in a way that gives us a live picture of output and impact.
• Report to key stakeholders on the successes, failures and learnings of marketing campaigns, using data to back up your insights and recommendations.
• Build and develop a strong team of marketers that are effective, efficient, creative and impactful.
• Partner with Sales leadership to identify the key levers to grow revenue.
• Partner with product to create and execute go-to-market plans for new and updated products.
• Build regional story and narrative to position our products.
• Involve, empower and hold team members accountable for their contributions so that they are passionate, driven and impactful in their actions.
• Manage the marketing budget, allocating resources effectively to maximise ROI.
• Never stand still in evolving the team, our messaging, our approaches, our processes and effectiveness.
• Work collaboratively with fellow marketing professionals to support overall Marketing objectives and ensure a wider aligned and purposeful approach.
• Act as a senior leader of Tes, providing presentations, supporting the delivery of workshops, and ensuring the company messages, plans and culture is led by your example.
• Build positive, empathetic, and respectful relationships with all colleagues.
• Always look for the learnings in our results that we can share.

What will you need to succeed?

• Outstanding writing and communication skills.
• Proven experience in senior leadership roles.
• Experience of driving revenue marketing, growth marketing, or product marketing for a SaaS business.
• Experienced of managing a diverse team where they can mentor, drive and inspire.
• Experienced in international operations.
• Experienced in lead generation and partnering with Sales to maximise revenue.
• Proven experience of finding creative ways to explain traditional ideas, features, or benefits.
• Proven and demonstrable experience of planning, launching and growing products and services.
• Strong ability to work with and present to C-suite stakeholder.
• Strong analytical skills and proficiency in interpreting data to drive strategic decision-making.
• Strong focus for the end user, maximising their experience, and understanding their user problems and needs.
• Hugely personable, diplomatic, pragmatic and agile.
• Strong experience of planning, building and managing budgets.
• Proven partner to support and influence the strategy for events, digital, and creative/design.
• Proven success in companies going through change or transformation.
• Ability to work and collaborate across functions and within a matrix environment.
• Experience of driving e-commerce strategies and plans.
• Strategic thinker with the ability to translate vision into actionable marketing plans, creative and messaging.
• Excellent project management skills to handle multiple initiatives and stakeholders.
• Quick and focused worker with the ability to adapt to a changing environment and deal with ambiguity.
• You are naturally open-minded, engaging, positive, and helpful.
• You are collaborative and have learnt how to nurture impactful working relationships.
• You know your limitations and areas of development, and actively look to tackle them.
• You see the greater needs of the team, you are able to roll up your sleeves when needed, and you have no ego about your seniority or status.
• You are inquisitive and eager to learn how we constantly improve and grow.
• You are confident in sharing views and opinions in an open and respectful manner.
• You are always capable of rolling up your sleeves to help others achieve.
• You look for efficiencies, and don’t reinvent the wheel.
• You are able to input into how we evolve our guidelines and rules, at the same time as respecting those in place.

What do you get in return?

• 25 days annual leave rising to 30
• 5% pension after probation
• State of the art city centre offices
• Access to a range of benefits via My Benefits World
• Discounted city centre parking 
• Free eye care cover
• Life Assurance
• Cycle to Work Scheme
• EAP (Employee assistance programme)
• Monthly Tes Socials
• Access to an extensive Learning and Development menu

Who are Tes?

Tes has been supporting the education sector for over a century, growing and changing alongside the evolution of education. Today, Tes is focused on providing digital solutions to support school leaders and teachers with wellbeing, continuous professional development, safeguarding, SEND provision, flexibility through timetabling, and pupil behaviour management. 

Our Vision is to power schools and enable great teaching worldwide, by creating intelligent online products and services to make the greatest difference in education. 

Tes has over 13m teachers in its online community and working relationships with 25,000 schools in over 100 countries. Tes helps schools find the teachers they need via a range of recruitment solutions; brings new teachers into the profession through initial teacher training; provides teachers with continuous professional development and world class safeguarding training. It also offers a range of expert tools for the classroom from timetabling, SEND provision, and behaviour management solutions to dynamic staff surveying and wellbeing tools. Tes brings educators together online so they can share expertise and teaching resources and it provides them with vital information, research and analysis about education via its fully digital Tes Magazine. 

Tes is a global company employing over 600 people and operating across 10 offices, including in London, Sheffield, Hong Kong, Sydney, and Dubai. 

We are proud of our people centric culture where everyone is driven to achieve the same goal. We are an agile organization striving for continuous improvement. We invest in our people with extensive learning and development opportunities and support our colleagues with various mentoring and career enhancement programmes.

Tes Global will ensure all qualified applicants receive consideration for employment without regard to race, sex, colour, religion, sexual orientation, gender identity, national origin or on the basis of disability.  We invite applicants to contact us directly to identify any additional support required.

www.tes.com/tesglobal