Campaign Specialist (Braze)

CACI International Inc is an American multinational professional services and information technology company headquartered in Northern Virginia.

CACI provides expertise and technology to enterprise and mission customers in support of national security missions and government transformation for defense, intelligence, and civilian customers.

CACI has approximately 23,000 employees worldwide.

Headquartered in London, CACI Ltd is a wholly owned subsidiary of CACI International Inc., a publicly listed company on the NYSE with annual revenue in excess of US $6.2bn.

Founded in 2022, CACI India is an exciting, growing and progressive business unit of CACI Ltd. CACI Ltd currently has over 2000 intelligent professionals and are now adding many more from our Hyderabad and Pune offices. Through a rigorous emphasis on quality, the CACI India has grown considerably to become one of the UKs most well-respected Technology centres.

Integrated Marketing Group - Core Business Activities

The Integrated Marketing Group of CACI leads the way in customer management (both digital and offline), by helping clients acquire, develop and retain customers through effective customer strategy planning, optimising marketing campaigns and customer insight. Our work is underpinned by high quality consumer and market data and leading edge technology. Our core business activities are detailed below:

Strategy & consulting

Marketing systems design, build and integration

Provision of hosted customer management services

Analytics and insight

Consumer data

Multi-channel campaign execution

How We Work 
CACI’s policy is to recruit, develop and retain the very best staff and empower them to provide outstandingly high quality work for our clients.  We operate in a fast moving marketplace and believe certain fundamental values set CACI people apart. 
We believe in best quality service and delivering outstanding value to our clients  
We take pride in our work and in being flexible, innovative, resourceful and distinctive 

We ensure that anyone we deal with (client, supplier or colleague) is treated with courtesy and respect

We take responsibility for our actions and always act with honesty and integrity 

The Role

CACI is looking for a Campaign Specialist to join our MarTech Enablement Team. The ideal candidate will: 

Work on digital marketing campaigns across a range of digital channels using a number of industry leading Campaign Management/Engagement platforms

Lead and facilitate client workshops 

Carry out end to end campaign migrations 

Support discovery workshops

Support implementation of campaign build into new CRM system & IP Warming

Aftercare support post go live

Support brands to understand the capabilities and maximise the use of their tools

Deliver training to clients in campaign management tools and marketing best practices to become experts themselves.

Build an in-depth knowledge of our tools, internal and external processes for several clients. 

Become a 360 CRM expert working across multiple high profile, international brands across a variety of CRM tools.

This is a varied role and will give the candidate a real opportunity to become an expert in their field. They will report into the Campaign Operations Manager and work closely with our strategy, creative production, data and project management teams across a range of exciting projects. 

Candidates will need experience of campaign development, quality assurance, data management, campaign deployment and reporting. They will work as part of a fast-paced, client-responsive team and will need to be proactive with working on projects with strict deadlines to meet commercial and CRM targets. There will be a strong support structure and specific training on platforms and CACI’s QA standards, but we are looking for someone who can hit the ground running, who is proactive and able to use their initiative to support multiple accounts from day one. This role may require to be onsite at clients, so it is important that the candidate is willing to be out of the office and travel as and when required, as well as having strong client facing skills. Whilst the team is well supported by a Project Management Office, we are looking for someone who can prioritise and manage their workload autonomously, responding to briefs on time, budget and above all to a high-quality standard.

The candidate will gain experience working across a range of leading international brands within the Retail, Financial Services, Automotive Transport and Utility sectors. We anticipate that the successful candidate will be able to quickly grow as the team develops and we continue to win new work.

Specific Tasks 

Campaign build and execution

Data selection and manipulation of target audiences

Implementation of complex campaign journeys

Use of tool’s features to set up and deploy scheduled, automated and triggered campaigns 

Campaign set up quality assurance

Timely deployment of campaigns

Quality Assurance and proofing of campaign content and creative

Confidently deliver client facing status reports, updates and presentations to a variety of stakeholders

Able to be the CRM lead on projects from end to end

End to end campaign migrations

Prepare, and facilitate client discovery workshops 

Skills and Attributes

Must have: 

At least 2+ years’ experience using one or more of the following campaign management platforms to execute campaigns:

Must Have’ platform experience in Braze

Nice to have’ platform experience in at least 1 of the following platforms: Adobe Campaign (Classic or Standard), Bloomreach (Exponea), MoEngage, Iterable or similar platform

Previous positions as Campaign Manager with client interactions

Previous experience building out and executing multi-channel campaign journeys 

Ability to interrogate campaign briefs and interpret campaign requirements

Results orientated and an understanding of measuring success of campaigns

Good understanding of Digital Marketing, specifically Email, SMS and Push channels

Great attention to detail and logical thinker

Team player with excellent communication skills and willingness to learn

Experience of working in a fast-paced organisation

Good time management skills and proven ability to meet tight deadlines 

Ability to interact directly with clients and build strong relationships across the board

Confident with Microsoft Excel 

Nice to have 

Experience with one or more of the following campaign management tools: Salesforce Marketing Cloud, Acoustic, Adestra, DotDigital, Eloqua

Confident with data querying (SQL/SPSS)

Exposure to Unica, PeopleStage, Faststats, Adobe Target, Litmus, Google Analytics

Knowledge of Javascript, Liquid, HTML and CSS

Understanding of email, social, mobile and display best practice

More about the Opportunity

The Practice Lead is an excellent opportunity, and CACI Services India reward their staff well with a competitive salary and impressive benefits package which includes:

• Learning: Budget for conferences, training courses and other materials

• Health Benefits: Family plan with 4 children and parents covered

• Future You: Matched pension and health care package

We understand the importance of getting to know your colleagues. Company meetings are held every quarter, and a training/work brief weekend is held once a year, amongst many other social events.

CACI is an equal opportunities employer. Therefore, we embrace diversity and are committed to a working environment where no one will be treated less favourably on the grounds of their sex, race, disability, sexual orientation religion, belief or age. We have a Diversity & Inclusion Steering Group and we always welcome new people with fresh perspectives from any background to join the group

An inclusive and equitable environment enables us to draw on expertise and unique experiences and bring out the best in each other.  We champion diversity, inclusion and wellbeing and we are supportive of Veterans and people from a military background. We believe that by embracing diverse experiences and backgrounds, we can collaborate to create better outcomes for our people, our customers and our society.