Product Marketing Manager

4 Bouverie St, Temple, London EC4Y 8AX, UK Req #215
03 November 2024

Extel has been conducting independent research surveys with global investment professionals who evaluate and determine the best performing sell side service providers, asset managers and CEOs, CFOs, IROs and IR Programs across Europe, Emerging EMEA, Asia Pacific, North America and Latin America.

The research data independently captures evaluations of companies, investment professionals and executives from investment managers, banks, research providers and corporate issuers, to deliver detailed peer-to-peer comparative analyses every year; the feedback helps inform strategic decision making and improve resource and process management.

Product Marketing Manager, Finance/Investment Sector

London, UK

Hybrid

 

About the Role: 

This is an exciting opportunity for a passionate and driven product marketing professional to join a dynamic team and contribute to the growth of Extel's product portfolio. The successful candidate will have the opportunity to work on innovative products, collaborate with talented colleagues, and make a significant impact on the company's success. 

 

Job Purpose 

The Product Marketing Manager will play a pivotal role in driving the success of Extel's flagship data products, focused on equity research, trading and listed corporates. You will be marketing to Sell-side, Buy-side and the IR teams and C-suite of listed corporates. This individual will be responsible for developing and executing comprehensive marketing strategies that align with business objectives and drive product growth. 

 

Responsibilities 

 

Product Strategy: 

  • Develop and execute end-to-end product marketing plans, from pre-launch to post-launch, ensuring alignment with overall business goals. 
  • Conduct market research and competitive analysis to identify market opportunities and inform product positioning. 
  • Collaborate with product teams and sales to define product messaging, positioning, and target markets. 
  • Oversee a small marketing budget for the products, ensuring efficient allocation of funds and tracking ROI. 

 

Product Promotion: 

  • Develop and execute marketing campaigns to promote the pre-product survey, driving participation and gathering valuable customer insights. 
  • Plan and execute successful product launch campaigns, including press releases, social media initiatives, and targeted marketing activities. 
  • Manage product updates and feature releases, ensuring effective communication to the market. 

 

Lead Generation: 

  • Develop and implement lead generation strategies to drive qualified leads and support sales efforts. 
  • Collaborate with sales teams to ensure effective lead nurturing and conversion. 

 

Advertising and New Market Activities: 

  • Explore and implement new advertising channels and marketing initiatives to reach target audiences and drive product awareness.  

 

Events:  

  • Collaborate with the Event Coordinator and sales teams to deliver successful award celebrations for the winners of the Extel rankings.

 

Required Skills and Experience: 

  • Bachelor's degree in marketing, business, or a related field. 
  • Proven experience in product marketing, preferably in a B2B environment. 
  • Experience in digital marketing desired.  
  • Strong understanding of marketing principles and best practices. 
  • Excellent written and verbal communication skills. 
  • Ability to work effectively in a fast-paced and collaborative environment. 
  • Strong analytical and problem-solving skills. 
  • Experience with digital marketing tools and platforms. 
  • Self-motivated and results-oriented. 

 

Preferred Qualifications: 

  • 4+ years of working experience.
  • Experience in the finance industry or a related field. 
  • Experience with CRM and marketing automation tools. 
Why us?
We offer a competitive compensation package which empowers our employees to thrive both professionally and personally. Our benefits package includes medical, mental and vision coverage, employer matching retirement plan, flexible work arrangements, vacation time & paid holidays & learning resources.             
 
Extel provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, colour, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
 

Other details

  • Job Family Marketing
  • Pay Type Salary
  • Employment Indicator Permanent
Location on Google Maps
  • 4 Bouverie St, Temple, London EC4Y 8AX, UK