Director of OEM Marketing

Isola, an industry leader in global materials sciences whose mission is to improve life by enabling innovation in electronic products, is hiring a Director of OEM Marketing based in our Chandler, AZ facility Isola is open on location within the United States.

GENERAL PURPOSE OF JOB

To grow Isola's market share in the PCB laminate industry by engaging OEMs, fabricators and designers.   The candidate would be expected to engage with OEMs to understand the technical and product supply requirements for current and future high-performance computing and artificial intelligence roadmaps.   The candidate would also engage the PCB partner fabricators on program development and gaining print position to support the OEMs with support of the sales team.  This role is a critical bridge between technology, sales, and customer engagement, designed for the potential to grow into a global leadership role. 

Key Responsibilities

OEM Engagement & Market Strategy

• Develop and execute a strategic engagement plan to strengthen relationships with OEMs that includes PCB manufacturers, and assembly houses.
• Identify and translate customer pain points and unmet needs into actionable insights that inform product innovation and promotion.
• Partner with engineering, R&D, and product teams to shape technology roadmaps and ensure our laminates and prepregs meet future design requirements.
• Serve as the technical and commercial liaison between customers and Isola, ensuring seamless communication of product advantages and performance benefits.
• Establish and maintain high-impact relationships with Tier 1 OEMs, positioning Isola as a trusted strategic partner.

Sales Pipeline Development & Commercial Execution

• Expand Isola’s footprint in high-growth markets by aligning sales and technical roadmaps with industry trends.
• Collaborate with sales team to build a robust sales pipeline, ensuring engagement with decision-makers across engineering, procurement, and operations teams.
• Work closely with regional sales teams to facilitate smooth transitions from prototype to mass production, particularly in Asia-based manufacturing.
• Develop and present compelling technical roadmaps to OEMs, highlighting Isola’s innovation and market differentiation.
• Drive cross-functional collaboration with sales, market managers, and customer application specialists to accelerate business opportunities.

Product Strategy & Technology Roadmaps

• Own the development and execution of MRDs (Market Requirements Documents) and PRDs (Product Requirements Documents), ensuring alignment between customer needs and Isola’s R&D capabilities.
• Guide next-generation product strategy, ensuring our materials provide high-frequency performance, superior thermal management, and reliability in extreme conditions specifically focusing on high performance computing and AI.
• Work with R&D to fast-track prototyping for Tier 1 OEMs, ensuring rapid evaluation and adoption.
• Lead internal working groups to ensure cross-functional alignment between technology development, marketing, and customer engagement efforts.

Industry Influence & Competitive Positioning

• Actively engage in industry consortiums (IPC, HDP, UL-related groups) to influence standards, regulations, and technology adoption.
• Conduct competitive market analysis, identifying threats and opportunities that impact Isola’s positioning.
• Represent Isola at industry conferences, trade shows, and customer events to strengthen our brand and product visibility.
• Establish strong relationships with key industry stakeholders, including OEM design engineers, procurement leaders, and industry regulators.

What We’re Looking For

Must-Have Qualifications:

• Bachelor’s or Master’s degree in Electronics, Chemical Engineering, Materials Science, or a related field.
• Proven experience engaging with OEMs, PCB manufacturers, and assembly houses in a technical sales, strategic marketing, or business development role or supplier development role at OEM.
• Expertise in high frequency/high speed applications, thermal management, and material reliability.
• Ability to develop and execute a strategic engagement plan, aligning customer needs with technology roadmaps.
• Strong commercial negotiation and relationship management skills, with experience navigating complex sales cycles.
• Willingness to travel extensively to engage with key accounts, attend industry events, and support business expansion.

Preferred Qualifications:

• Deep understanding of PCB fabrication processes and OEM roadmaps for PCBs.
• Experience in high-speed applications such as high-performance computing roadmap development.
• Familiarity with advanced PCB materials, including high-speed digital materials and thermal management solutions.
• Strong ability to network across a large organization, influencing cross-functional teams including R&D, sales, and market management.
• Prior participation in standards organizations (IPC, HDP, UL) and industry working groups.

Why Join Us?

• Clear leadership pathway to a high-impact sales role, with direct influence over OEM engagement and commercial strategy.
• Be part of an innovative company, driving next-generation PCB laminate solutions.
• Autonomous, strategic role where you can shape technology adoption and customer relationships.
• Work with cutting-edge materials that enable advancements in automotive, aerospace, industrial, and telecommunications applications.
• Join a global, cross-functional team, collaborating with top-tier engineers, R&D specialists, and sales professionals.