Product Copywriter

At Seasalt we live and breathe our product and are proud of the exceptional quality and level of care we take in design and sourcing, to deliver beautiful garments which are loved by our customers. Based on the Cornish coast, we're a multi-channel lifestyle brand with over 70 shops across the UK & Ireland, over 400 wholesale stockists and a growing online business.

At Seasalt, we take pride in our passion to inspire our customers with our products. Our Product Copywriter will be responsible for writing persuasive, benefit-focused product copy that is SEO friendly and optimised for the relevant platform, context and market. 

This is a full-time, permanent role. In our approach to hybrid working, we expect our people to work a minimum of 40% of their week from a Seasalt Office in Cornwall, the remaining 60% of the time will be from home (or your chosen location – however, you must be based in the UK).

You’ll help us by:

Crafting persuasive, benefit-led product copy that connects with our customers, combining key product facts with empathy and insight to answer what they really want to know. You’ll write engaging, accurate product descriptions for both our website and third-party retailers, ensuring all content is tailored and optimised for each platform and market.

You’ll also take ownership of key wholesale presentation assets, writing and proofreading the seasonal lookbook and factsheet to support our sales and marketing activity. Alongside this, you’ll contribute to naming seasonal products and support the Copy team in bringing our collections to life through creative and consistent storytelling.

Collaboration will be central to your role. You’ll work closely with our Product and Design teams to understand the inspiration behind each collection, as well as the unique features, benefits, and technical details of our products. You’ll partner with the Compliance team to ensure all sustainability messaging is accurate, meets relevant guidelines, and reflects our values. Working alongside the Digital team, you’ll help make sure our product descriptions are SEO-friendly and keyword optimised. You'll also assist in creating wholesale scripts and brand partnership collateral that strengthen our messaging across channels.

Beyond product copy, you’ll support the writing, proofreading and fact-checking of a wide range of marketing content—from catalogues, website, email campaigns and blogs, to point-of-sale, social media and internal communications. You’ll also lend your skills to ad hoc creative copywriting projects as needed.

Being immersed in our tone of voice will be essential, helping to ensure that all copy aligns with Seasalt’s values, personality, and brand positioning. You'll stay tuned into popular culture and industry trends to keep your copy fresh and relevant, while maintaining a strong understanding of our customers and competitors to help differentiate our brand in a crowded market. Above all, you’ll approach your work with a mindset of continuous improvement, drawing on insights and reflections to shape and evolve your writing over time.

The skills you’ll be sharing with the team:

• A relevant degree or equivalent professional experience.  
• Experience in product copywriting., ideally within the fashion/clothing or a relevant sector. 
•  An understanding of SEO and best practice for search optimisation. 
•  Creative thinker who brings new ideas. 
•  A connection to culture, experience with using customer insight to inform copy writing. 
• Excellent communicator and collaborator with a passion for writing 
• Great storyteller, highly empathetic
• Positive, flexible, proactive approach 

Why we hope you’ll love working with us:

The success of Seasalt is down to the skill and hard work of our team. We don't just want to attract the best and brightest people to come and work with us, we want you to stay and grow with us.

As well as doing everything we can to support your development professionally, we believe encouraging personal growth is just as important. So you can fulfil your passion and purpose, not just at work but in life, we offer a range of benefits that are designed to enhance your career and wellbeing:

• Salary: £25,000 - £27,000 depending on experience (Band 1)
• 34 days paid annual leave (including bank holidays), increasing with length of service 
• Attractive 50% employee discount  
• Flexible benefits allowance to personalise your benefits package 
• Private Medical Scheme including 24/7 virtual GP 
• Free access to our Employee Assistance Programme through Retail Trust with 24/7 support  
• Pension plan with generous 7% employer contributions 
• Life assurance programme  
• Enhanced family leave policies 
• Flexible working opportunities with our hybrid working approach 
• Learning and Development opportunities
• Do Good Things with our two days per year paid volunteering opportunities
• Employee networks to develop and provide support to our people, including the Inclusion Network
• 100s of savings on top retailers and gym memberships through our discount hub 

At Seasalt we have a brilliant team of people – they're what make Seasalt a fantastic place to work. We love to celebrate uniqueness and are committed to making Seasalt a place where everyone feels they belong. As an inclusive employer, we want to invite a diverse range of candidates to apply for our roles.

We aim to work flexibly where possible and value a range of perspectives - diversity of thought helps us to grow – so please apply if this is a role that would make you excited to come to work every day. We're happy to help with any adjustments to our recruitment process and beyond. Just drop us an email at careers@seasaltcornwall.co.uk  

Close date: 12th May 2025