Senior Content Marketing Manager

Senior Content Marketing Manager

Location: Sheffield

Full time, permanent

Salary: up to £55,000

Tes is an international provider of software-enabled services passionate about using technology to make life easier for schools and teachers. All products and services are built with teachers and schools needs at the core, ensuring they are innovative, trusted education solutions. 

Role overview:

Tes is a company that has evolved hugely, and so has the Marketing function. Tes is now beginning a new era that brings together many separate products, and delivers a level of value to schools that hasn’t been possible before. The Marketing function is right in the middle of this; building our brand, nurturing, engaging and acquiring new audiences, and supporting how customer prosper through retention.

As we enter this new era, we need a proven and senior marketing professional to work globally as part of an evolving Digital Marketing function to help build an inbound content marketing strategy, and support the objectives of our various product verticals and regions.

For this role, you would jointly own the global inbound (onsite) content marketing strategy with a fellow AU-based colleague, but you would have a primary (but not sole) focus on the UK market with wider consideration for our international school markets.

This therefore requires someone to be creative, driven, and skilled in content and inbound marketing, be able to work with multiple colleagues, and act as a partner to counterparts in Product Marketing and in Digital Marketing. You will drive your own optimisation, work hand in hand with SEO colleagues and look to consider the overall experience and journey of visitors to the Tes website(s).

You will be someone that quickly gains buy-in across functions, and is able to work closely with Product Managers to truly understand the value and impact of the right content, messaging, and journeys. You will be able to translate needs into impactful onsite content and support all actions with a data-driven approach.

You will be someone that takes ownership and is passionate about us building a best-in-class product marketing function that can enable our international growth, support retention, and ultimately allow to offer maximum value to schools.

Key Responsibilities:

• Own and deliver the content marketing plan to support demand generation, lead pipeline, brand awareness & customer marketing.
• Report to key stakeholders on the successes, failures and learnings of content and approaches, using data to back up your insights and recommendations.
• Keep informed of the revenue targets and other metrics to enable the most informed prioritisation.
• Partner with Product Marketing counterparts to identify the key levers to support lead-generation and optimise conversion, as well as understanding feedback of what is and isn’t resonating.
• Be active in input to go-to-market plans, as well as understanding the value propositions and impact on customers to better support decisions.
• Work in collaboration with an Austrian-based counterpart to ensure alignment, effectiveness and efficiency, as well as knowledge sharing and idea generation.
• Build SEO consideration into everything we do by working closely with our SEO colleagues and ensuring your own SEO knowledge is constantly developed.
• Work collaboratively with fellow marketing professionals to support overall Marketing objectives.
• Take active ownership of blogs, Advice Hub and other key inbound, SEO and nurture areas of the website, as well as be involved in considering the overall journeys of visitors/users.
• Support and advise Product Marketing in top-of-funnel content as part of their own campaigns and strategies.
• Build positive, empathetic, and respectful relationships with all colleagues.
• Always look for the learnings in our results that we can share.

What will you need to succeed?

• Outstanding written and verbal skills.
• Proven experience of devising and driving content marketing strategies.
• Strong SEO knowledge and ability to put this into action.
• Proven experience in SEO-rich content, such as blogs, guides, and FAQs.
• Experienced of working in a diverse team.
• Experienced in international operations.
• Proven experienced in connecting your content marketing with revenue goals.  
• Proven experience of finding creative ways to articulate product value and create meaningful and impactful messaging.
• Proven and demonstrable experience of planning, launching and analysing content marketing campaigns.
• Strong ability to work with and present to senior stakeholders.
• Strong analytical skills and proficiency in interpreting data to drive strategic decision-making.
• Strong focus for the end user, maximising their experience, and understanding their user problems and needs.
• Hugely personable, diplomatic, pragmatic and agile.
• Proven ability to build creative briefs to enable efficient and impactful design from creative professionals.
• Ability to work and collaborate across functions and within a matrix environment.
• Excellent project management skills to handle multiple initiatives and stakeholders.
• Quick and focused, with the ability to adapt to a changing environment and deal with ambiguity.
• You are naturally open-minded, engaging, positive, and helpful.
• You are collaborative and have learnt how to nurture impactful working relationships.
• You know your limitations and areas of development, and actively look to tackle them.
• You see the greater needs of the team.
• You are inquisitive and eager to learn how we constantly improve and grow.
• You are confident in sharing and receiving views and opinions in an open and respectful manner.
• You are always capable of rolling up your sleeves to help others achieve.
• You look for efficiencies, and don’t reinvent the wheel.
• You are able to input into how we evolve our guidelines and rules, at the same time as respecting those in place.

What do you get in return?

• 25 days annual leave rising to 30
• 5% pension after probation
• State of the art city centre offices
• Access to a range of benefits via My Benefits World
• Discounted city centre parking 
• Free eye care cover
• Life Assurance
• Cycle to Work Scheme
• EAP (Employee assistance programme)
• Monthly Tes Socials
• Access to an extensive Learning and Development menu

Who are Tes?

Tes has been supporting the education sector for over a century, growing and changing alongside the evolution of education. Today, Tes is focused on providing digital solutions to support school leaders and teachers with wellbeing, continuous professional development, safeguarding, SEND provision, flexibility through timetabling, and pupil behaviour management. 

Our Vision is to power schools and enable great teaching worldwide, by creating intelligent online products and services to make the greatest difference in education. 

Tes has over 13m teachers in its online community and working relationships with 25,000 schools in over 100 countries. Tes helps schools find the teachers they need via a range of recruitment solutions; brings new teachers into the profession through initial teacher training; provides teachers with continuous professional development and world class safeguarding training. It also offers a range of expert tools for the classroom from timetabling, SEND provision, and behaviour management solutions to dynamic staff surveying and wellbeing tools. Tes brings educators together online so they can share expertise and teaching resources and it provides them with vital information, research and analysis about education via its fully digital Tes Magazine. 

Tes is a global company employing over 600 people and operating across 10 offices, including in London, Sheffield, Hong Kong, Sydney, and Dubai. 

We are proud of our people centric culture where everyone is driven to achieve the same goal. We are an agile organization striving for continuous improvement. We invest in our people with extensive learning and development opportunities and support our colleagues with various mentoring and career enhancement programmes.

Tes Global will ensure all qualified applicants receive consideration for employment without regard to race, sex, colour, religion, sexual orientation, gender identity, national origin or on the basis of disability.  We invite applicants to contact us directly to identify any additional support required.

www.tes.com/tesglobal