Content Marketing Manager

Content Marketing Manager

Montreal, Quebec

Also open to East Coast United States

The Role

As a Content Marketing Manager, you will play a crucial role in driving marketing excellence by creating compelling and targeted content that supports both lead generation and retention efforts across the marketing funnel. You will craft engaging copy that resonates with our audience, strengthens our brand voice, and aligns with business objectives. Collaborating with different teams, you will ensure that all written materials are consistent, SEO-optimized, and tailored to various platforms and customer segments.

Your key responsibilities will include:

• Work closely with Head of Marketing, to craft marketing messages across marketing channels and mediums; social media/emails, whitepapers, infographics, collateral and website copy.
• Adapt and/or develop original, and effective marketing and advertising copy for all marketing channels, while adhering to the established brand tone.
• Write additional content to meet spontaneous marketing channel needs in response to market and sales trends.
• Editorial calendar and organization workflows must be developed and managed.
• Channel management of digital content hubs, primarily our public websites.
• Liaise with our analytics team to measure and optimize our content on a regular and ongoing basis. Measure each content initiative, track progress, and report those results to the larger marketing team.
• Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement.
• Development of editorial governance so content is consistent with our brand voice, style and tone.

Your Behavioral Competencies

• Creativity and innovation: willing to bring new ideas to a team
• Outstanding communication and presentation skills
• Proven ability to influence across a complex organization with multiple stakeholders
• Concern for quality, organization and accuracy
• Teamwork & cooperation
• Sense of urgency and fast paced
• Achievement orientation
• Adaptability

Key Skills, Qualifications and Experience

• Education: University degree in writing, communication, or a related field

• Experience: 4-5 year’s experience with a proven portfolio of content deliverables across channels, including: email, website copy, internal resources, and marketing collateral 
• Impeccable command of English language, including grammar, spelling, and usage.
• Track record of success in a B2B marketing role
• Online portfolio with recent work samples
• Experience writing about financial services or technology is a plus
• Ability to translate complex research into external facing messaging across channels