In-Store Communications Planning Manager

Purpose of the Job 

The Retail In-Store Communications (ISC) Planning Manager is responsible for intaking marketing plans from the Retail Marketing team, and delivering campaign briefs, creative decks and production grids to the Production Team. This person will interface directly with adidas Marketing Managers and stakeholders to understand the objectives for Marketing campaigns or reactive marketing, and they will partner to turn the objectives into a brief, deck, and grid that they will then deliver to the Design and/or Production teams. 

Key Responsibilities   

• Strategic partner and upstream visibility into upcoming Marketing programs and have a steady communication loop with the client regarding any timing or capacity concerns
• Drive and establish project milestones and deliverables for in-store retail campaigns and seasonal updates. ​
• Point person for adidas marketing managers, based on assigned channel, to ensure that priorities are aligned, projects are on track, and updates are communicated.
• Builds retail execution plans in partnership with adidas retail marketing teams; inclusive of creative decks & campaign deliverables.
• Briefs Design & Production for retail marketing stories executed within a given budget & account.
• Deliver analytics and metrics to evolve insights and learnings to inform campaign recaps.
• Conduit to Store Profiler & Analytics team for updates and information inputs to validate data.
• Portland based headcount.
• Upstream visibility into upcoming Marketing programs and have a steady communication loop back regarding any timing or capacity concerns.

• Responsible for building strong relationships and collaborating smoothly upstream with adidas ISC Sr. Managers & Managers, as well as downstream with Design and Production.
• Plan creative projects, communicate milestones, assess risks, and help projects meet business objectives, deadlines and budget requirements.
• Manage projects through strategy alignment, briefing, design development and production in partnership with key stakeholders.
• Responsible for building creative content deck plans to deliver to design teams.
• Responsible for building Production and Distribution grids outlining which assets are assigned to ISC placements within the store.
• Works closely with internal brand design creative team and agency partners to deliver exceptional creative work - showing a keen eye for great design and a focus on brand integrity.
• Ensures integrity of Marketing messaging by working with adidas marketing managers for final approval.
• Partner with downstream teams to obtain store requirements for various campaign deliverables to aid design development and production logistics, provide clear communication to cross-functional team leads and senior management regarding project status, resource requirements, issues, and priorities. Proactively identify risks, prioritize them, and create plans to resolve them in a timely manner. 

Knowledge, Skills + Experience 

• 7-10+ years’ experience managing the design and production development of integrated marketing campaigns, working closely with Creative, Production, and Marketing Leadership functions
• Strong problem-solving skills and an inspiring “we can do it” attitude
• Strong negotiation and collaboration skills and ability to listen, influence, and compromise, as well as communicate bad news back upstream
• Exceptional people management skills. Team focused with a proven ability to proactively establish rapport, credibility and influence, and drive results throughout a highly matrixed organization.
• Able to work in a fast-paced, deadline driven, and tech work environment in often uncertain and ambiguous circumstances.
• Ability to balance working in a creatively driven organization, with an analytical and disciplined approach to marketing.
• Resourceful, adaptable, creative, and results-oriented with a positive attitude.
• Self-motivated, flexible individual with strong communication and leadership skills.
• Excellent written and verbal skills as well as strong presentation skills.
• Experience working on retail environments is a plus

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