Marketing Project Manager

Purpose of the role

We're looking for a highly organized and versatile marketing contractor to support our dynamic team. In this multifaceted role, you'll be responsible for managing marketing projects with a focus on providing full-funnel support for our app, helping to manage our owned online business and assisting with various ad hoc requests. The ideal candidate is a proactive problem-solver with a strong understanding of digital marketing, excellent project management skills, and exceptional communication abilities (including strong slide building skills). This role is a 1 year fixed term contract.

Key Responsibilities

Project Management (40%): 

• Own communications with global and regional teams on reporting, sharing learnings & best practices and new launches for the owned online business 

• Scale and execute global owned online initiatives (inclusive of landing page development, regional tests, etc)

• Develop and maintain detailed project plans, timelines, and communication strategies.

• Manage internal newsletters (weekly, monthly, and quarterly) updates to keep stakeholders informed on seasonal campaign performance and initiatives.

• Align with other channel owners on the acquisitions team to identify growth opportunities within our owned online channels

App Program Management Support (40%):

• Contribute to the planning and execution of app-specific marketing campaigns and initiatives.

• Collaborate with cross-functional teams (e.g., product, engineering) to ensure alignment and effective execution of app marketing strategies.

• Manage monthly internal newsletter updates to keep stakeholders informed on app program performance and initiatives.

Ad Hoc Support (20%):

• Provide flexible support for a variety of ad hoc requests, such as:

• Incentive programs

• Blueprint development

• Localization of marketing materials

Qualifications, Skills + Experience

We are looking for a candidate with the following qualifications, and a proven track record in these key areas, ideally from within a large organisation or consultancy. 

• Bachelor's degree in Marketing, Business, or related field.

• Strong understanding of the marketing landscape

• Proven experience in a product marketing role, driving user acquisition, engagement, retention, and go-to-market strategy

• Outstanding project management skills; results focused with superb execution and follow-through, and highly attentive to detail.

• Proven ability to handle ambiguity, problem solve, and thrive in a fast-paced, deadline driven, technical work environment. 

• Ability to work independently but also well with a team to drive work forward.

• Proven success in working with cross-functional teams and external parties.

• Experience with data analysis tools (e.g., Google Analytics, Mixpanel), and strong analytical skills. 

• Exceptional communication and copywriting skills.

• Experience with A/B testing and experimentation.