PPC Manager

PPC Manager

Location: Sheffield (3 days in the office)

35 hours p/w, permanent

Salary: £40,000 to £42,000

Tes is an international provider of software-enabled services passionate about using technology to make life easier for schools and teachers. All products and services are built with teachers and schools needs at the core, ensuring they are innovative, trusted education solutions. 

Role overview:

Tes is a company that has evolved hugely, and so has the Marketing function. Tes is now beginning a new era that brings together many separate products, and delivers a level of value to schools that hasn’t been possible before. The Marketing function is right in the middle of this; building our brand, nurturing, engaging and acquiring new audiences, and supporting how customer prosper through retention.

Working globally across all Tes B2B and B2C products, the PPC Marketing Manager will be responsible for PPC campaign activity to support overall nurture, acquisition, engagement and retention of B2B and B2C customers and candidates. This will comprise the creation and management of all PPC activity, management of the PPC marketing executive, reporting and continuous optimisation.

The role will cover PPC digital campaigns, working across both search and social media platforms, and will work alongside the wider Digital Marketing function to support inbound traffic that ultimately drives new business.

Key Responsibilities:

• Devise, deliver, and optimise the Tes PPC strategy in line with business objectives.
• Work with the Head of Digital Marketing and wider Marketing colleagues on PPC and paid campaign creation.
• Advise Marketing Managers on PPC approaches that support their campaigns.
• PPC campaign delivery.
• Weekly and monthly reporting of key KPIs and analysis to drive optimisation.
• Share learnings back to the business that can enable future business growth.
• Manage, support and mentor the PPC Executive to enable the strongest PPC operation.
• Work collaboratively with fellow marketing professionals to support overall Marketing objectives.
• Build positive, empathetic, and respectful relationships with all colleagues.
• Always look for the learnings in our results that we can share.

What will you need to succeed?

Skills & experience:

• You have the attitude and initiative required to energetically drive projects at speed and with purpose.
• You have a strong ability to work as part of a team and provide paid campaign direction and deliver to a high standard on time and in full.
• Self-starter, and able to find solutions to problems and take responsibility as required.
• Strong analytical and project management skills.
• Ability to collaborate with data, creative, support, sales and tech teams.
• Ability to prioritise workload and to multitask, while working under pressure and tight deadlines.
• Quick and focused worker with the ability to adapt to a changing environment.
• You are naturally open-minded, engaging, positive, and helpful.
• You are collaborative and have learnt how to nurture impactful working relationships.
• You know your limitations and areas of development, and actively look to tackle them.
• You see the greater needs of the team.
• You are inquisitive and eager to learn how we constantly improve and grow.
• You are confident in sharing views and opinions in an open and respectful manner.
• You are always capable of rolling up your sleeves to help others achieve.
• You look for efficiencies, and don’t reinvent the wheel.
• You are able to input into how we evolve our guidelines and rules, at the same time as respecting those in place.

Qualification and Experience

• Previous experience in managing PPC operations.
• Experience of working in international and multi-product environments.
• Previous experience of managing people.
• Understanding and experience of tracking, analysis, reporting, and ROI
• Proven track record of scheduling/working on various types of campaigns.
• Strong attention to detail.
• Strong organisation skills.
• Must have excellent written English and verbal skills.

What do you get in return?

• 25 days annual leave rising to 30
• 5% pension after probation
• State of the art city centre offices
• Access to a range of benefits via My Benefits World
• Discounted city centre parking 
• Free eye care cover
• Life Assurance
• Cycle to Work Scheme
• EAP (Employee assistance programme)
• Monthly Tes Socials
• Access to an extensive Learning and Development menu

Who are Tes?

Tes has been supporting the education sector for over a century, growing and changing alongside the evolution of education. Today, Tes is focused on providing digital solutions to support school leaders and teachers with wellbeing, continuous professional development, safeguarding, SEND provision, flexibility through timetabling, and pupil behaviour management. 

Our Vision is to power schools and enable great teaching worldwide, by creating intelligent online products and services to make the greatest difference in education. 

Tes has over 13m teachers in its online community and working relationships with 25,000 schools in over 100 countries. Tes helps schools find the teachers they need via a range of recruitment solutions; brings new teachers into the profession through initial teacher training; provides teachers with continuous professional development and world class safeguarding training. It also offers a range of expert tools for the classroom from timetabling, SEND provision, and behaviour management solutions to dynamic staff surveying and wellbeing tools. Tes brings educators together online so they can share expertise and teaching resources and it provides them with vital information, research and analysis about education via its fully digital Tes Magazine. 

Tes is a global company employing over 600 people and operating across 10 offices, including in London, Sheffield, Hong Kong, Sydney, and Dubai. 

We are proud of our people centric culture where everyone is driven to achieve the same goal. We are an agile organization striving for continuous improvement. We invest in our people with extensive learning and development opportunities and support our colleagues with various mentoring and career enhancement programmes.

Tes Global will ensure all qualified applicants receive consideration for employment without regard to race, sex, colour, religion, sexual orientation, gender identity, national origin or on the basis of disability.  We invite applicants to contact us directly to identify any additional support required.

www.tes.com/tesglobal