Product Marketing Manager

Product Marketing Manager, Finance/Investment Sector

London, UK

Hybrid

About the Role: 

This is an exciting opportunity for a passionate and driven product marketing professional to join a dynamic team and contribute to the growth of Extel's product portfolio. The successful candidate will have the opportunity to work on innovative products, collaborate with talented colleagues, and make a significant impact on the company's success. 

Job Purpose 

The Product Marketing Manager will play a pivotal role in driving the success of Extel's flagship data products, focused on equity research, trading and listed corporates. You will be marketing to Sell-side, Buy-side and the IR teams and C-suite of listed corporates. This individual will be responsible for developing and executing comprehensive marketing strategies that align with business objectives and drive product growth. 

Responsibilities 

Product Strategy: 

• Develop and execute end-to-end product marketing plans, from pre-launch to post-launch, ensuring alignment with overall business goals. 
• Conduct market research and competitive analysis to identify market opportunities and inform product positioning. 
• Collaborate with product teams and sales to define product messaging, positioning, and target markets. 
• Oversee a small marketing budget for the products, ensuring efficient allocation of funds and tracking ROI. 

Product Promotion: 

• Develop and execute marketing campaigns to promote the pre-product survey, driving participation and gathering valuable customer insights. 
• Plan and execute successful product launch campaigns, including press releases, social media initiatives, and targeted marketing activities. 
• Manage product updates and feature releases, ensuring effective communication to the market. 

Lead Generation: 

• Develop and implement lead generation strategies to drive qualified leads and support sales efforts. 
• Collaborate with sales teams to ensure effective lead nurturing and conversion. 

Advertising and New Market Activities: 

• Explore and implement new advertising channels and marketing initiatives to reach target audiences and drive product awareness.  

Events:  

• Collaborate with the Event Coordinator and sales teams to deliver successful award celebrations for the winners of the Extel rankings.

Required Skills and Experience: 

• Bachelor's degree in marketing, business, or a related field. 
• Proven experience in product marketing, preferably in a B2B environment. 
• Experience in digital marketing desired.  
• Strong understanding of marketing principles and best practices. 
• Excellent written and verbal communication skills. 
• Ability to work effectively in a fast-paced and collaborative environment. 
• Strong analytical and problem-solving skills. 
• Experience with digital marketing tools and platforms. 
• Self-motivated and results-oriented. 

Preferred Qualifications: 

• 4+ years of working experience.  
• Experience in the finance industry or a related field. 
• Experience with CRM and marketing automation tools.